Not at all. The eight verticals we list are where we have the most ready-made automations and benchmarks, but the platform itself is industry-agnostic. Tell us what you sell on the contact form and we'll point you to the closest matching playbook, usually 80% of what you need is already there.
Solutions
Built for the way your sector sells.
Generic email tools force every business to send the same way. Inbox Naija ships templates, automations, and benchmarks tuned to how your industry actually reaches customers, from Lagos retail to fintech and beyond.
8 verticals shipped · 96% inbox placement · See real customer stories
Trusted by ambitious teams worldwide
Aurora
Northwind
Tradewinds
Lumen Co.
Sundial
Halcyon
Why one-size-fits-all loses
Generic email platforms make every business sound the same.
A fashion store and a fintech don't sell the same way, yet most tools hand them the same blank canvas, the same templates, and the same vague benchmarks. That's the problem we set out to solve.
Templates that don't know your business
A "newsletter template" doesn't help when what you actually need is an OTP, a fee reminder, a flash-sale blast, or a donor thank-you. Industry packs ship the right starting points, not a generic blank page.
Automations you have to invent from scratch
Cart recovery, donor cultivation, term-fee reminders, every industry has 5–10 plays that just work. Generic tools make you build them yourself. We pre-build them per vertical so you ship in days, not quarters.
Benchmarks that mean nothing
"Industry average open rate is 21%", across what? B2B SaaS in Texas? We give you Nigerian benchmarks for your sector, segmented by send type, so you know what good actually looks like in your context.
Industries we serve
Pick your sector. See what's already built for you.
Tap any tile for the templates, automations, and benchmarks tuned to how your business actually sells.
How we tune for your sector
Three layers of industry-specific work, done before you sign up.
Every vertical pack is built the same way, so when you log in, you're already 80% of the way to your first send.
1
Templates
15–30 ready-made designs per vertical. Mobile-perfect, deliverability-tuned, copy already written in the right tone for your industry. Open the editor, swap your logo, send.
2
Automations
5–10 pre-wired flows that the best teams in your industry already run, abandoned cart, OTP, term-fee reminder, donor welcome. Edit the copy, plug in your list, switch on.
3
Benchmarks
Real Nigerian numbers per sector, open rate, click rate, revenue per recipient, so you know if a 28% open rate is a win or a miss in your context.
Featured · E-commerce
Read the full e-commerce playbook →
A typical Lagos store recovers 11% of abandoned carts in the first 90 days.
Plug in your Shopify or WooCommerce store and the e-commerce pack ships an opinionated three-touch cart-recovery flow, post-purchase upsell, and a win-back for dormant customers. No campaign-builder PhD required.
11%
Cart recovery
42%
Repeat-buyer lift
3.4x
ROI in Q1
The library
Every automation, mapped to who runs it.
A snapshot of the pre-wired flows in our library and the sectors they ship for. Edit the copy, plug in your list, switch on.
E-commerce
Travel
SaaS
Education
Fintech
Non-profit
Fintech
SaaS
E-commerce
Real estate
E-commerce
Travel
Education
Fintech
Travel
Non-profit
E-commerce
SaaS
Education
Travel
E-commerce
Travel
Real estate
By the numbers
The boring fundamentals, across every vertical.
Performance metrics aggregated across all customers on the platform, fintech to fashion, schools to start-ups.
96%
Average inbox placement
8
Industries with full packs
150+
Native integrations
1.8s
Average OTP delivery
Built for Nigerian businesses
Local-first, by default.
Most marketing tools were built for a customer in San Francisco. Inbox Naija was built for the way Nigerian businesses actually operate, and it shows in every part of the product.
Customer voices
Across eight industries, same outcome.
“We replaced three separate tools with Inbox Naija. The cart-recovery flow alone paid for the whole year in six weeks.”
Adaeze O.
Head of growth · Lagos fashion retailer
↑38%
Open rate over 6 months
2x
Conversions per send
Default metrics - add per-testimonial numbers in
metrics_json.“OTPs land in 1.8 seconds on average. Our customer support tickets about "I never got the code" basically disappeared.”
Tunde A.
CTO · Nigerian fintech
↑38%
Open rate over 6 months
2x
Conversions per send
Default metrics - add per-testimonial numbers in
metrics_json.“Pay-by-term-in-Naira killed three approvals at once, finance, IT, and the head teacher. We migrated 4,200 parents in a weekend.”
Mrs. Bello
Director of communications · Abuja school group
↑38%
Open rate over 6 months
2x
Conversions per send
Default metrics - add per-testimonial numbers in
metrics_json.“I run 14 client accounts on one dashboard. Switching costs me one click. The wholesale pricing means we keep margin we used to lose to FX.”
Kelechi N.
Founder · Marketing agency
↑38%
Open rate over 6 months
2x
Conversions per send
Default metrics - add per-testimonial numbers in
metrics_json.
Side by side
Industry-tuned vs generic email tools.
What you get out-of-the-box with a vertical pack, vs what you have to build yourself with a generic platform.
Inbox Naija
Industry-tuned
Industry-tuned
Generic email tool
Build it yourself
Build it yourself
Pre-built templates per industry
Pre-wired automations per vertical
Local Nigerian benchmarks
Pay in Naira (no FX bills)
NDPR-aligned data handling
Gmail / Yahoo placement monitoring
Same-timezone human support
Dedicated IP / DPA on request
Drag-and-drop email editor
REST API + webhooks
Plays well with
Plug into the stack your industry runs on.
150+ native integrations and an open REST API for everything else. Your CRM, your store, your CMS, connected in clicks.
Quick answers, no sales pitch
Fully editable. Every industry pack is a starting point, drag-and-drop editor, swap copy, change colours, rearrange blocks. The templates exist to save you the blank-page problem, not to corner you into our design choices.
No. Industry tuning is included in every plan. You pay per contact and per send, same Naira pricing whether you're a 200-person school newsletter or a fintech sending 4 million OTPs a month.
Per-account suppression, role-based access, audit logs, and DKIM/SPF/DMARC are universal. For regulated industries (fintech, healthcare) we offer a Data Processing Agreement, IP allowlisting on the API, and on request a dedicated IP for transactional sending. Talk to us before signing if you have specific compliance asks.
Yes, and we do it all the time. We'll import your contact list, replicate your sender authentication (DKIM/SPF), warm any new IPs progressively so deliverability doesn't dip, and run a side-by-side test for the first week. Most teams are fully migrated inside 14 days.
Yes. Templates ship in English; we support sends in any UTF-8 language including Yoruba, Igbo, Hausa, French, Arabic and Portuguese. The drag-and-drop editor handles right-to-left scripts and inline-styled non-Latin fonts without breaking your layout.
Find the playbook built for your business.
Start free, plug in your stack, and let the templates and automations do the heavy lifting from day one.
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