Segment your audience for better open rates

Your full list is not one audience. Buyers, lurkers, and VIPs need different messages. Blasting everyone every Friday trains people to ignore you and raises complaint risk.

Segment by purchase history, last open date, location, or tags from your signup form. Send VIP early access to people who bought in the last ninety days. Send re-engagement only to contacts who have gone quiet.

Start with two segments you can build today: recent buyers and inactive subscribers. Measure open rates side by side before you roll out to the full list.

Smaller lists feel personal. Nigerian customers respond better when the offer matches what they already bought or read.

Tag new signups at capture time so segments stay accurate as your list grows.

Build rules in audience segmentation, measure lift in reports and analytics, and feed winning segments into automations.

Smaller, relevant sends almost always beat bigger blind broadcasts. Start free and send your first segmented campaign.